Marketing and buisiness planning has always been seen as an expensive overhead. often times too expensive for new business'. After working in sales and marketing helping big bisiness get bigger I thought why not use this skill and experience to help small business' succeed?.

The sun was hot as BBQ on a Christmas Day in Darwin and the sand was burning between our toes.

My then 8 year old daughter and I danced our way to the water line of (what we consider) the world’s best beach on the New South Wales Far North Coast.

There had been a storm the night before and our once beautiful beach escape now resembled a trash pit of newspaper, cigarette butts and just … (for a lack of a better word ) …..shit.